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About PICS
Who We Are
PICS, Inc. was founded in March 1984 by Al Behar and owes its growth to an
ever-increasing group of very talented individuals. As a health behavior
technology company, PICS, Inc. is dedicated to developing superior products
that address health behaviors such as tobacco cessation, healthy diet and
adequate exercise, and insomnia, which are concerns for a large majority of the
population worldwide.
Management of these health behaviors is critical to the control and prevention
of addictions, cancer, heart disease, and numerous other medical conditions.
The products of PICS are targeted to both the consumer and professional markets
and are available as standalone behavioral interventions or as complements to
the efforts of health care providers.
Vision
To build an elite, enduring organization, characterized by the highest ethical
standards and based on talented and highly motivated people who work together
seamlessly to dramatically improve the health of the world's people.
Mission
To create a lasting competitive advantage by building products that combine
applied science and technology to help individuals live longer, healthier
lives. Our products take a form that facilitates rapid and effective
dissemination so as to have a major impact on public health.
Our Products
To date, PICS has received over 50 grants from various institutes of NIH, which
in part funded the development of: SleepKey, a product to treat insomnia;
QuitKey, a tobacco cessation product; and DietMate, a comprehensive diet and
exercise product family for weight, cholesterol, and hypertension control. PICS
has an active research and development program with work in behavioral
self-monitoring, medication adherence, and insomnia, in addition to our core
areas of tobacco, diet, and exercise. PICS has over 20 years of experience in
computerized applications to assess and change behaviors that improve health.
Prior to the advent of multipurpose hand-held computer systems and wireless
communication systems, PICS engineered its own proprietary hand-held units to
perform insomnia treatment, tobacco cessation, and dietary/exercise
modification. With the increasingly widespread availability of hand-held
computer systems and wireless or synchronous interactivity with the internet,
PICS has shifted its development focus to these platforms to deliver powerful
and comprehensive applications to monitor and change health behaviors.
Worldwide Consumer Market
PICS combines palm size computing with clinically tested behavior modification
techniques to produce the most cost-effective self-help health related products
available today. PICS has successfully utilized a variety of consumer marketing
channels including direct response, retail, and business-to-business marketing
to reach its target audience. In addition, PICS distributes products through
Insurance Companies, Online Merchants, and it's own worldwide affiliate
network. PICS’ international markets include North and South America, Europe,
New Zealand and Australia, and Asia.
Professional Market
PICS utilizes a combination of its hand-held computer platforms and proprietary
Windows-based software to target four professional communities:
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Drug Evaluation and Development Scientists
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Dietitians and Nutritionists
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Behavioral Scientists
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Market Researchers
Each of these groups can benefit enormously from the unparalleled data
collection and analysis that PICS offers. This allows the professional
community to evaluate users and modify the program for specific users or groups
of users.
Proprietary Position
With over 20 years in the market, PICS has built powerful intellectual property
protection that has deterred others from infringing on its products. Strong
patents and trademarks continue to protect PICS’ products. In addition, PICS
has continually invested the time and capital necessary to establish claims
based on scientific studies validating product efficacy. This has helped PICS
to accrue major equity in the LifeSign and DietMate brand names, which are
supported by a customer database of over one million users, over 1500 major
corporate customers, and an international distribution network.
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